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Latest MVI research tests eyewear brands among wealthy millennials

April 2018 Market Research
AUSTIN, Texas--(Business Wire)-- According to a consumer research study conducted by MVI Marketing LLC (MVI) in February 2018, Ray-Ban continues to top both sunglasses and prescription eyewear categories among the USA’s growing wealthy millennial consumer segment. Oakley, Gucci, Coach, Michael Kors, Kate Spade and Nike are also favorites with respondents in this study.

Over 13% of respondents said they will pay $500 and higher for a pair of sunglasses and over 37% said they will pay $300 and higher for prescription eyewear. Respondents also ranked major retail store as their number one choice when purchasing prescription eyewear.

This research study and report, titled “Millennials Luxury Eyewear”, is among the first designed to capture a benchmark understanding of the brands achieving penetration with this emerging consumer segment that will drive purchasing power for the next 30 years.

MVI conducted this research online from 20-22 February 2018 with 996 male and female respondents, 25-40 years of age, $80,000 household income and higher.

Source: MVI