In a press release, Silmo Paris expressed its plan of holding the Silmo Hors Les Murs event with the goal of accompanying the optical industry's recovery from the COVID-19 crisis "by coordinating a series of local professional events with a format suited to the current sanitary and economic limitations".
Silmo will commence in Paris, Bordeaux, Rennes and Lyon, as well as, in Copenhagen, Denmark. The show will go hand in hand with its signature features, such as Silmo d'Or, Silmo Next, and Trends by Silmo.
For its first Hors Les Murs event, happening in Paris on 3-4 October, 2020, Silmo will take to Le Jardin des Tuileries during Paris Fashion Week; the Copenhagen event will simultaneously take place at the Scandic Kodbyen hotel. On 12 October, the event will set off in the centre of Bordeaux, on the banks of the Garonne at Hangar 14, where the exhibitors of Silmo Hors les Murs will gather with the opticians of Nouvelle-Aquitaine. On 19 October, Silmo will welcome the professionals of the Grand-Ouest at Le Chateau des Peres, a historical estate and centre for artistic creation a few miles from the centre of Rennes. The event will conclude its tour on 26 October in Lyon, at an original 1930s industrial building called La Sucriere located among the docks of Lyon-Confluence.
Moreover, Silmo reinforces its cooperation with Who's Next / Premiere Classe through the co-location of their respective events.
"A positive consequence of this unprecedented crisis is the Silmo Hors Les Murs event in Paris, presented in collaboration with Who's Next, the fashion trade fair of reference. This marks an important step in the partnership with Premiere Classe that we began five years ago," said Amelie Morel, Chairwoman of Silmo.
For fashion as for eyewear, Fashion Week is a key time for the two communities to gather, promising to bring a new experience to visitors who are seeking out solutions for 2021.
"During this exceedingly difficult period for the business of our respective industries, we can draw on strength in numbers. We are proud to welcome Silmo Hors Les Murs alongside our events at Le Jardin des Tuileries," said Frederic Maus, CEO of WSN.
At each regional events, Who's Next and Premiere Classe will exhibit a selection of fashion and accessory brands alongside the latest creations and innovations in the optical and eyewear industry.