Eyeing the future of opti after major success

February 2019 Press
opti 2019
631 exhibitors showed their innovations at opti. Photo GHM

This year, following its premiere’s stellar hit, opti 2019, held on January 25-27 at the Fairground, Munich, covered over six halls for the first time. Around 28,000 visitors and 631 exhibitors flocked the venue and painted a clear picture: this was a crucial step forward into the future of opti. Among those surveyed, 94 percent of the visitors and 91 percent of the exhibiting companies awarded the “new” opti with the highest remarks.

With opti now growing to six halls, fans first had to grow accustomed to the changes to the familiar layout and look of opti before setting off to their favourite parts of the trade show. Based on the edition’s survey, the visitors displayed increasing interest on initiating new business relationships, as well as, the continuing training and education. Among the 34 educational sessions, the most popular lectures revolved around exploring the best customer approach, with lectures such “Using events to reach customers who are ready to buy” and “Greater visibility through social media?” “The professional visitors quickly and adequately adjusted to the new hall structure with three entrances. They praised the clear hall profiles,” said Dieter Dohr, CEO of GHM.

The next opti will take place on January 10-12, 2020 in Munich.

Read the full report in the upcoming issue of EYEZONE Magazine.